A positive reputation can take years or decades to build, but only moments to be tarnished forever. In today's connected world where information is shared globally in seconds, organizations need to be cognizant of everything impacting their reputations. Stephen Hahn-Griffiths, VP of U.S. Strategy Consulting for the Reputation Institute, breaks down the variety of factors effecting the public's perception of a company. He tells Tim Muma about the common pratfalls and how leaders can create genuine goodwill through their businesses.