Your Opportunity as the Senior Analyst, Category Leadership - Ahold Delhaize & East
Responsible for creating and managing customer-specific Category Management deliverables for the Smucker Sales Team and Customer Buyers. There is specific emphasis on actionable Category and Shopper insights to drive the business for customers and Smucker Brands. Collects, summarizes, and presents available data to provide Sales and Category Management with information necessary to develop the business.
Location: Working Remote USA
In this role you will:
Translates consumer and shopper insights via Category Growth Drivers and Stories at retail
Develops, attends, and presents category reviews at key customers, focused on driving total category growth with clear, compelling, and concise presentations
Advises internal (Smucker) and external (customer) partners with advanced recommendations specific to assortment and merchandising
Synthesizes and activates Category Growth Driver opportunities with customers
Leverages differentiating category tools and resources to gain influence with customers (e.g. Kantar RichMix, IRI ShopperSights, Coffee CLP, Shopper Card Data, and JDA).
Supports Customer GPS with analysis focused on Share ($s and TDPs), Priority SKUs, Shelf
Leads development and deployment of national stories (innovation, brand initiatives, etc.) into customer-specific presentations
Identifies and supports key retailer opportunities aligned to JBP objectives
Assists Sales (Smucker and Advantage Broker Support) by identifying and communicating market opportunities
Analyzes customer business performance using IRI, Nielsen, and retailer shopper card data
Maintains a strong pulse of the retail market inclusive of market and store visits, communicating new and notable information to internal cross-functional teams (CS, CC, RGM, BC, Brand)
Works closely with Category Strategy on projects where customer feedback, interaction, testing, etc. is required to inform strategy
Completes training and development courses to enhance job performance in Category Leadership, while promoting personal and professional
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for:
Minimum Requirements:
Bachelor's degree
3+ years in analytical sales or category management
Strong syndicated sales data software experience (IRI / Circana or Nielsen)
Strong analytical and story-telling skills - ability to develop and translate insights into actions
Excellent communication skills
Self-Starter with ability to prioritize workload
Ability to travel up to 15%
Additional skills and experience that we think would make someone successful in this role (not required):
Shelving software experience (Apollo/JDA)
Experience with customer POS, Shopper data
Learn more about working at Smucker: